The industry, the user and the roll supplier all have a hand in leaving opportunities for manufacturing improvement on the production floor. From faster machine speeds to improved quality, companies' roller fleet utilization and management is being neglected by users and suppliers. In this paper we highlight the lack of specifications in many applications and how to correct this. We also highlight the lack of metrics in roll utilization and what actions can be taken to rectify this. We conclude by highlighting many of the misnomers within the industry supply chain which drive inconsistency in products and services delivered.