Producing a coating or laminate with desired properties is difficult. Understanding the flow properties of the material through rheology can be helpful. Rheology is the study of the flow and deformation of materials. This science is used in industry as a means of perfecting processes and producing materials with ideal properties. Rheology has become highly applicable in the coating and laminate industry as a method to simulate the lifecycle of the coating or laminate from raw material to final product. Viscosity, flow properties, and thixotropy can all be quantitatively determined using rheology. These properties are then used to create an effective simulation of mixing, sag, leveling, application of the final product, and more.