Brand owners are looking for ways to differentiate their products on the shelf. Often consumers associate the quality of packaging as an indicator of quality of the product. To meet this growing demand of shelf differentiation, sustainability, and consumer preferences, The Dow Chemical Company has developed the “OPULUXTM Optical Finishes” line of both matte and glossy functional coatings to serve the packaging market. The new OPULUXTM matte coating is designed to deliver premium feel while providing high level of soft touch, excellent color fidelity, low haze, and superior abrasion resistance. This unique acrylic, waterborne, matte coating is suitable to be applied on variety of substrates, such as PET, PE, nylon, paper, and others. The high gloss OPULUX TM HGT coating is designed to provide high temperature-resistance to all-PE packaging that enables recyclability and simplification of the packaging structure.