Advanced Techniques for Integrating Brand-Authenticating DNA into Point-of-Sale Packaging Materials

Advanced Techniques for Integrating Brand-Authenticating DNA into Point-of-Sale Packaging Materials

Rory Wolf
ITW Pillar Technologies

Today's competitive global marketplace makes brand protection a critical objective for point-of-sale packaging. Impacts of counterfeiting and piracy reached US$1.7 trillion in 2015, over 2% of the world's total economic output. Counterfeit deterrence, brand protection technologies, and product authentication tactics help brand owners maintain and build on customer trust as well as protect margins which are eroding under counterfeiting. Knowing the point of origin is also an essential feature of what the customer buys, even if it is an intangible or a difficult-to-verify quality. Among other counterfeiting counter-measures, advanced techniques have been required to provide resilient physical and chemical binding of covert brand-authenticating technologies to packaging material surfaces. This paper examines ground-breaking DNA marker technology, and describes new plasma surface modification techniques and integrative sealant protocols which provide customized and secure chemical binding of brand authenticating markers to polymeric and metallic packaging materials.